K&K Skin Products

Project Overview

Summary

K&K Skin Products came to me with an existing website that was functional, but was outdated, lacked design consistency and was confusing for some users. They were looking for a brand refresh, wanted to find better ways to categorize their products, make it easier to purchase products, and ultimately improve user experience.

Additionally, their previous site was using multiple different Shopify plugins to create and style pages. I made it a goal to consolidate this into the native Shopify page builder for easier editing of the site down the road.

Website Info

  • Built on Shopify
  • Pages and styling done with native Shopify page builder & CSS

Homepage

One of the primary goals for the new KK Skin Products was to convey a clean, simple brand and messaging, but also to make browsing and purchasing products dead simple.

Consistent Branding

We decided to lean into the white granite as a defining brand element and so I incorporated it throughout the site in each pages header section.